pop, shop & party
Step into the spotlight for a night of celebration and giving.
Last year, nearly 200 shoppers joined us for our first-ever Pop, Shop & Party, an engaged community of people who came ready to support local small businesses and make a difference. With the holidays right around the corner, this event has quickly become a special way to shop with purpose while giving back.
On November 6, 2025, we’ll come together again with recipients, donors, sponsors, friends, and family for our Second Annual Pop, Shop & Party. This year we’ve expanded into a movie sound stage at Assembly Atlanta, giving guests a rare behind-the-scenes experience while creating more room to shop, celebrate, and support families battling cancer.
Pop, Shop & Party carries forward the spirit of Jennifer Edens Lazo, who always believed in lifting up her community while helping families facing cancer. Jennifer founded Join the Flock, Inc. in 2018 with a mission to relieve families of their biggest monthly burden, their housing payment, so they could focus on healing and togetherness. After her passing in 2019 from breast cancer, her loved ones continued her vision, and the organization became a certified 501(c)(3) nonprofit.
Step into the spotlight for a night of celebration and giving!
Last year, nearly 200 shoppers joined us for our first-ever Pop, Shop & Party, an engaged community of people who came ready to support local small businesses and make a difference. With the holidays right around the corner, this event has quickly become a special way to shop with purpose while giving back.
On November 6, 2025, we’ll come together again with recipients, donors, sponsors, friends, and family for our Second Annual Pop, Shop & Party. This year we’ve expanded into a movie sound stage at Assembly Atlanta, giving guests a rare behind-the-scenes experience while creating more room to shop, celebrate, and support families battling cancer.
Pop, Shop & Party carries forward the spirit of Jennifer Edens Lazo, who always believed in lifting up her community while helping families facing cancer. Jennifer founded Join the Flock, Inc. in 2018 with a mission to relieve families of their biggest monthly burden, their housing payment, so they could focus on healing and togetherness. After her passing in 2019 from breast cancer, her loved ones continued her vision, and the organization became a certified 501(c)(3) nonprofit.
shop for a cause
Grab your friends and join us for an evening of shopping, celebration, and giving back with a touch of Old Hollywood glamour. Hosted at Assembly Atlanta, this festive fundraiser offers guests a rare chance to step inside a movie studio not often open to the public. Browse a curated mix of vendors, making it the perfect place to kick off your holiday shopping while supporting families impacted by cancer. You’ll enjoy light bites, drinks, and a lively atmosphere as you discover unique gifts and artisan finds.
sponsor our cause
Looking for a way to make an even bigger difference? By becoming a sponsor of the 2nd Annual Pop, Shop & Party means you’re not only helping families facing the challenges of cancer, but you’re also gaining meaningful exposure for your brand within an amazing community.
Our sponsorship packages offer a range of benefits, from a table at the event to premium recognition opportunities, all while fueling our mission to provide financial relief to families when they need it most.
Click the button below to explore sponsorship options.
become a vendor
We’d love for you to join us as a vendor for this special event. Each year, we welcome a community of dedicated shoppers who not only love discovering unique gifts but also deeply believe in supporting our nonprofit’s mission. Partnering with us means more than just showcasing your products, it’s about becoming part of a growing tradition that brings joy, community, and purpose to holiday shopping. Your support helps this festive tradition thrive while directly providing financial relief and hope to families in need.